The name "platinum", is taken from the spanish platina, means "little silver". Platinum symbol "Pt" , is recovered from deposits in its elemental form, mixed with other metal such as gold, copper, nickel, irdium, osmium, palladium, ruthenium and rhodium. Platinum is a silver-white dense metal, heaviest of the precious metal. It weighs almost twice as much as karat gold. Its strength ideally secures diamonds and other precious gems. The world's famous diamonds, including the Hope, Jonker I and Koh-I-Noor are set in Platinum.

Platinum has been hailed as the colour of new millenium, according to top life magazine, " its white hot futuristic appeal is the Ultimate choice of the space age". Platinum is strong and durable. Only the most skilled and talented jewellers can work in platinum. Platinum jewellery looks elegant and exclusive, thus making it a hot favourite with the rich & famous.

Platinum is seen as a symbol of true love. It's rich, white luster compliments diamonds and & other precious gems, while its neutral colour enhances a stone's brilliance and depth.